Design - Animation - Audio
Project
BBC Green Planet :
Piccadilly Circus DeepScreen
Client
BBC Studios Creative
Category
Design
Animation
CGI
Synopsis
In celebration of the Green Planet AR Experience, the iconic screen at Piccadilly Circus was transformed into a vibrant display of nature. Thanks to 4K DeepScreen Technology, the concrete backdrop gradually came alive, bursting with lush greenery that eventually engulfed the entire screen in a stunningly realistic visual.
David Attenborough delivered a poignant message alongside the spectacle: “We must now work with plants, make the world a little greener, a little wilder. If we do this, our future will be healthier, safer, and in my experience, happier.”
This breathtaking animation was further complemented by a plant installation that evoked the essence of a living ecosystem, surrounding the steps of the nearby Eros Memorial.
