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Challenge
A speculative concept film for the Bugatti Tourbillon, built as a triptych. Three synchronised panels move between scales: machined detail, the form held on its own, and the car carried whole across the full width of the frame. The lighting is there to describe the engineering, not decorate it.
Approach
A tourbillon is a watchmaker’s answer to gravity. The escapement sits inside a cage that rotates slowly, so the movement is never held by the same force for long. It is a precision solution rather than a showpiece, and Bugatti chose the name knowingly.
The car is presented the way the watch world presents an instrument: machined surfaces, exposed mechanics, materials picked the way an engineer would pick them, and a cockpit that owes as much to horlogerie as to car design.
So the film stays quiet about performance. The figures exist — an 8.3-litre naturally aspirated V16, three electric motors, power in four digits — but they tell you what the car can do, not what it is like.
Instead the camera holds still and lets light travel across the body. A shoulder line appears and goes again. A wheel comes out of shadow. Some edges only resolve once your eye has adjusted, and the film is paced to give you time for that.
The triptych works the way you would examine a watch: three square panels break the car into separate studies instead of one hero shot, and you understand the whole through its parts. Less a reveal than an inspection, which is how the Tourbillon was conceived in the first place.
Sequence Stills
CG Work
Motion
Results