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Challenge
For the return of the BBC Natural History Unit’s flagship series, we took Planet Earth III off the screen and built it into a room. Its habitat photography was rebuilt in CG for Frameless, a 360° immersive gallery in London — the savanna wrapping the walls for a launch with Sir David Attenborough as guest of honour.
Approach
Planet Earth III — the BBC Natural History Unit’s eight-part return — launched at Frameless, a 360° immersive gallery in London, with Sir David Attenborough as guest of honour before an audience of talent, press and the broadcast buyers BBC Studios sells to. The premiere ran as three rooms, Habitats, Premiere and Making Of, rather than a screening.
Frameless is built for immersive art, not broadcast promotion. Its surfaces run continuous, floor to ceiling and wall to wall, with no proscenium to hide behind and nowhere obvious to put a logo.
So we made the habitat content itself rather than a film to play inside the space. The series’ photography was rebuilt in CG for the room: elephants crossing the savanna at a scale where they read as present rather than screened, resolved to hold across 8000 × 4000 surfaces that wrap the viewer completely.
With no edit and no commentary to lean on, the content had to work as a place the audience stood inside for the length of the loop.
It was the campaign’s launch moment, both public spectacle and industry showcase. The wider Planet Earth III campaign went on to take Entertainment Gold at The Drum Awards for Marketing EMEA 2024.
Sequence Stills
CG Work
Motion
Nothing in the loop resolves or restarts. The savanna simply drifts and continues, so the room becomes somewhere to be in rather than something to watch.
Results