Scroll
Challenge
BBC Studios Creative launched Whoniverse — a newly dedicated destination on BBC iPlayer bringing together over 800 episodes of Doctor Who programming, spanning the classic and revival series, alongside spin-offs including Torchwood and The Sarah Jane Adventures. The trailer takes viewers on a journey through Doctor Who history, drawing on imagery and iconography from across the show’s 60-year run before resolving with the unveiling of the Whoniverse logo.
Approach
Whoniverse gathered over 800 episodes — the classic and revival series, plus Torchwood, The Sarah Jane Adventures and the rest — into a single iPlayer destination, timed to the show's anniversary.
The brief was harder than a launch trailer usually is. The destination had to feel like one thing while containing wildly inconsistent production design, from early studio video to contemporary drama. Too contemporary and it disowns the archive; too reverent and it looks like a repeats channel.
The trailer moves through that history rather than around it, drawing imagery and iconography from across the full run before resolving on the Whoniverse mark. The logo does the reconciling, arriving as the thing all of it has been leading towards.
Every piece of Doctor Who programming on iPlayer now carries the ident that closes the sequence.
Sequence Stills
CG Work
Motion
Results