Dreamworks Channel Idents

DreamWorks Channel Idents - playful, character-driven broadcast idents spanning the studio's universe, from Kung Fu Panda and Puss in Boots to the Penguins of Madagascar. A bespoke set of flat graphic iconography was designed per character and carried throughout the 3D studio environment, blending bold stylised graphics into dimensional, cinematic space. This interplay of flat and dimensional drives the motion design, with vibrant colour, expressive timing and kinetic transitions delivering a unified channel identity.