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Green Planet AR
Client:
BBC STUDIOS Creative
To celebrate the launch of the BBC Green Planet AR Experience, the Piccadilly Circus DeepScreen was transformed into a large format nature installation. Using 4K DeepScreen technology, the iconic screen came alive with lush plant life gradually spreading across the entire display — bringing the world of the BBC series into one of London's most visible public spaces.
David Attenborough appeared alongside the visuals, delivering a message about the importance of rewilding and living in closer relationship with the natural world.
The activation was accompanied by a live plant installation surrounding the steps of the nearby Eros Memorial, extending the experience beyond the screen into the physical environment.
